Your point is well taken, and also the placeholder for the Undercover UX book by Cennyd and James: http://undercoverux.com/

“Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don’t work, and companies don’t seem to care. Fortunately, anyone can learn the UX remedies – usability testing, personas, prototyping and so on – but, unless your organization ‘gets it’, putting them into practice is trickier.”