Archive for the ‘Learning’ Category
Speed Dating at the 2012 Learning Technologies
On Wednesday, January 25th I attended the Learning Technologies exhibit at Olympia in London. I used agreeadate to schedule as many meetings with corporate learning luminaries as possible. Next to catching up, I decided to ask each of them the following four questions:
- What will be the most exciting (professional) thing you are planning to do in 2012?
- Which corporate learning trend will “break through” this year?
- Which company (other than your own) is doing interesting things in the learning space?
- What was the best book you have read in 2011?
So here goes, in the same order as during the day:
Steve Dineen
Steve is the Chief Executive at Fusion Universal. We mainly talked about Fuse their video-centric social platform. In the next few weeks they will swap out the current video player and will replace it with one that makes it easier to display subtitles and transcripts, will do bandwidth detection and will allow for much better reporting on how the video has been viewed. They will also roll out adaptive testing with adaptive learning journeys. See here for example:
His answers to my four questions were as follows:
- The implementation of pull learning, seeing learning as a journey rather than a process and then the provision of the environment to let personal learning happen (as a platform and an environment). Another exciting thing is the Virtual School, they should be going live with a full secondary school curriculum by September.
- People will start to understand that not all learning needs to be centered around a course. This is a big paradigm shift for which we are now seeing the pioneers emerging.
- Fusion is not necessarily taking inspiration from the learning technology community. Instead, they are taking inspiration from YouTube. It is incredible to see what they have done to their platform. On design matters they take inspiration from Apple.
- The four books he enjoyed in the last few months were The Presentation Secrets of Steve Jobs and Presentation Zen, Good to Great and The Innovators Dilemma.
Barry Sampson
Barry is one of the three partners in Onlignment, a learning consultancy with broad capability. He is also responsible for changing my life by properly introducing me to Markdown, the greatest thing since sliced bread for people who have to do a lot of writing of any kind. They have put a lot of effort into truly blending their own offerings. Rather than just teach a course on learning design for a few days they now design a journey towards independence. For one client they do a workshop first and then one-on-one coaching sessions (virtual and face to face). The end result will include e-learning content created by the participants themselves and guided by Onlignment.
His answers to my four questions were as follows:
- Making the circles live. The circles make it very clear what Onlignment is offering and from now on we will only do work on things that fit with these circles.
- What we will see is a lot of mobile learning done badly (“everyone will screw up mobile this year”). Everybody will deliver e-learning content on mobile technology. It is usually crap on a PC and will be worse on mobile. He has also seen more Moodle vendors than ever before at this exhibit, so Moodle seems to be breaking through too.
- Two companies that are doing interesting things are Aardpress and Coloni. The former has a Software as a Service (SaaS) version of Moodle and the latter has a great licencing model: you pay on the basis of the space you take on their servers (their roots are a website development company) and they are very actively engaged with their clients.
- The only book that Barry has read in the last year is a book about becoming a dad.
Lawrence O’Connor
Lawrence was the only person who was excused from my four questions. Instead we had a discussion around topics like mindmapping, authenticity, tools for conviviality (and the speed of transportation), theatre and doing what you love. We spotted Jaron Lanier who has written the thought provoking You are Not a Gadget, but were too late to invite him over to join our lunch.
Amir Elion
Amir works for Kineo Israel an e-learning development company and has written 100 Presentation Ideas which is now also available as an iPhone app. I have had many virtual meetings with Amir over the last two years (he participated in the Learning in 3D reading group for example, but this was the first time we got together in real life.
His answers to my four questions were as follows:
- The first thing that he is looking forward to is to try and see if mobile learning can be made into something real. It has a lot of potential and is a new way of supporting performance. There are still many questions around it that need to be answered. There is a lot of technical work to do, but more importantly the learning models and the performance support models will need to be rebuild. Kineo is doing pilots with a few clients. The second thing he is excited about is advancing blending learning through using a learning typology. He has started drawing a table explaining which type of solutions solve particular challenges.
- He hopes the break-through trend will be the open source Learning Management System (LMS) and would prefer that to be Totara. In Israel that is very likely to happen. Many companies there do not have an easy way to track learning now and the fear for open source has subsided. Companies now actually see the advantages of open source: flexibility, lower costs and supplier independence (“there is always another Totara partner”).
- The companies that are creating the development tools are really moving forward quickly. Articulate Storyline is exciting in how it really supports non-linear learning and now can also work in Hebrew and other right-to-left language. The latest version of Adobe Captivate is also good. These companies really work with the e-learning development companies to incorporate e-learning best practices into their tools. Other than that it is mostly individuals that he learns from. Donald Clark, Cathy Moore with her Action Mapping, Cammy Bean (from Kineo US) or David Kelley.
- The book he liked was Drive. The concepts of autonomy, mastery and purpose can directly be applied in corporate learning.
Kineo has a tradition of producing very useful promotional booklets. They gave me a copy of the very sensible Designing Mobile Learning (available on the Free Thinking area of their website) . It has ten tips on designing mobile learning:
- Always ask “Why make this mobile?”
- Use those off the shelf information and communication apps NOW
- Bring the informal into the blend
- Make sure it’s more than e-learning on a tablet
- Make it tactile
- You’re in their personal space; you’d better make it worth their while
- Make the limited space count
- Consider developing templates for efficient design
- Extend the impact of your media assets
- Find the right place to use mobile learning in your new-look blends
and 10 examples of where mlearning can make a difference:
- Make it easy to review the latest news and information
- Scan it, learn about it
- Just-in-time guides
- Performance support and checklists
- You know where I am, help me!
- Refresher learning
- Push reminders
- ‘Mobile company uses mobile learning’ shocker… Use the medium they use
- The LMS on the go
- Talk to me, interactively
David Perring
David is director of research the UK-based and EMEA focused educational technology analysts Elearnity. Elearnity has been working hard at writing vendor perspectives. The summaries will be available for free and the in-depth reports are available for a fee.
His answers to my four questions were as follows:
- The most interesting and exciting thing for him is always working with clients who have interesting challenges. It is fascinating to work for people who have different perspectives but also bring intelligence into the process. For him it is the “freshness of working with 10 organizations rather than with one”.
- He is not sure that there will be any more break throughs in the next year. Certain organizations might have find some “inspirational moments”, a lightbulb going on. Maybe some sales forces will start using mobile technology for its real potential, rather than having people use mobile technology in the classroom. He thinks the economic pressures will mean that there might be a lot more technology assisted learning and less face to face training in the years ahead.
- He doesn’t believe you will find companies doing interesting things, you will always find people doing interesting things. It is very difficult to find people in organizations who are willing to share the interesting things they are doing: the catalysts for change, the mavens who help organisations reach tipping points.
- The book he really enjoyed reading last year was Spike Milligan’s Adolf Hitler, My Part in his Downfall. Milligan is a comic genius.
We also discussed how great it would be to create more pencasts, using the Livescribe to sketch out and explain concepts. This is something that is still on my list to try out properly.
Rob Hubbard
Rob runs his own company LearningAge Solutions and is the chair of the E-learning Network (ELN). The ELN was present at Learning Technologies and was campaigning hard for effective elearning through “The Campaign for Effective Elearning” (also see: #c4ee on Twitter. He is very worried that people will start to think that all e-learning is cheap and crap. This would be bad for the industry (I see this kind of reaction in my company already). The ELN will therefore start highlighting things that really make a difference. Rob will be a busy man in 2012 because there is a publishing deal with Wiley Pfeiffer for a book from the ELN and with LearningAge he has created a piece of web based technology that implements the concept of “goal-based learning”, which is all about solving the transfer problem and putting learning into practice.
His answers to my four questions were as follows:
- He hopes that he will be able to do a very big project which uses games and simulations to train thousands of people up to a certain skill level. Another exciting thing is his Rapid E-Learning Design course (I met Rob as a pilot participant of this truly excellent course) which he will be offering for free for the first time this year. Why free? Because it is a great way to meet new people.
- Something that really seems to be gathering pace is the concept of gamification. People are starting to take it more seriously and the market is picking up on that, there even was one stand that advertised with “gamify your learning”. He likes how it aligns with the way our brain works: we have always learned through experimenting and getting awards for behaviour that works.
- HT2 is doing interesting stuff, but in general he would consider science fiction to be more inspiring than what other companies are doing. One thing he showed me as an inspiration was an an interactive storybook on the iPad titled The Fantastic Flying Books of Mr. Morris Lessmore made by Moonbot studios. It is incredible interactive and it teaches children how to play a song on the piano or how to write with the letters in a cereal bowl.
- He is really enjoying The Diamond Age by Neal Stephenson which at some level is basically a book about e-learning and performance support.
Laura Overton
Laura is the Managing Director of Towards Maturity an organization that helps companies get the most out of their learning technology. She was incredibly busy at the conference trying to connect “upstairs” (where the conference is) to “downstairs” (where the salespeople are exhibiting) through organising exchanges between speakers at the conference and attendees at the exhibit.
Her answers to my four questions were as follows:
- One of the things Towards Maturity is looking at in 2012 is how to use all the data they have for practical change and to stimulate thinking. They will start doing some sector views. Next week they are launching a series of in-focus reports on particular issues that they know are holding the industry back. One of them is the cycle of indifference to change. One research report will be focused on business leaders asking them to demand more and be less satisfied. She hopes this will stimulate some new dialog between business and learning. She would not consider herself a technologist, instead she wants people to act: it does not matter what technology they use as long as they get better results.
- A lot of people expect social learning to break through. She doesn’t think that will happen this year, especially the use of external social media (i.e. Facebook) will not work. Mobile learning is really on the verge of break through. User-generated content and an openness to that is an interesting thing too. They have seen quite a bit of growth in that.
- She naturally has something good to say about all the Towards Maturity ambassadors. She likes the e-learning vendors that are really looking at the business issue. They come up with business solutions rather than with elearning modules. Things like natural assessment, storytelling, experiential learning. Concepts rather than the technology.
- She thought Nudge, a book about influencing and persuasion, was great.
Ben Betts
Ben has his own company H2T and inhabits the edge between academic research and innovative education technology practice.
His answers to my four questions were as follows:
- He is the most excited about Mozilla’s Open Badges project. He hopes it can help bridge the gap between Open Educational Resources and traditional formal accreditation. Anybody or any organisation can become a badge prodider (it will be one of my goals to start handing out Hans de Zwart-related badges before the end of the year), so he could already see something similar happening as in LinkedIn, “I recommend you and you recommend me”. I could see how you might get a meta-badge ecosystem with accreditors accrediting accreditors (Where would the buck stop? At Stephen Downes?). In 2012 he will also finish his doctorate thesis which is currently titled “Improving Participation in Collaborative Learning Environments” (I hope he doesn’t follow Dougiamas’ footsteps on this one).
- There was one word that he thought would be the word to watch for 2012. Unfortunately he could recollect it and then had to go for “Curation” (which he think is probably last year’s word).
- He quite likes what Epic is doing with Gomo, although they still have some way to go. Another great company is of couse Mozilla. He wasn’t particularly overwhelmed by Apple’s iBook announcement.
- The most interesting book for him was probably the biography of Steve Jobs. He is currently reading Kahneman’s Thinking, Fast and Slow. Also good was A Theory of Fun for Game Design which shows that having learned something is the definition of fun in a game. Another great book was Business Model Generation (I just read that too). Finally he would like to recommend Resonate by Nancy Duarte, which is basically “stuff you already know put really complicated” (mostly about telling stories), but it the best example he knows of how a book should be layed out.
Concluding
I didn’t have a lot of time to spend at the exhibit, but did do a very quick walkaround and found companies I just want to highlight:
- Toolwire is going to evolve what they call Learnscapes into gamescapes, using their normal interface and turning it into a realtime multiplayer event.
- I have never written about Lynda on this blog before. They provide videos teaching people how to do things with software applications (think about teaching you a particular effect in Photoshop for example). You can pay per video or get a subscription. They are hugely successful. I consider them another example of a thing that “geeks” have managed to get right, without the rest of the world noticing. Why aren’t they an enlightened example in the corporate learning world? Related to this I will create a theme for myself this year: Open source communities have been the first to find solutions for certain problems (collaboration at scale for example). What can businesses learn from this?
It was a great privilege to be able to speak to these eight people in a single day (I could have talked for hours with each and everyone of them…) and it takes an event like Learning Technologies to bring these people together. I will have to find a good reason to go again next year. Maybe a speaking engagement?
Putting the ‘Design’ in Learning Designer (for The eLearning Network)
The eLearning Network publishes a yearly advent calendar at the end of the year. I wrote a small post for this year’s calendar. Please find the text below (first published here):
The Big Lebowski
The Big Lebowski by the Coen brothers is my all time favourite movie. I am not the only one who feels this way. The movie has inspired a whole movement of followers. I’m a Lebowski, you’re a Lebowski, a book describing this movement, gives a wonderful insight into why thousands of people come together every year for a Lebowski fest where they watch the movie on a big screen, dress up like characters from the movie, host a trivia competition and announce books that are published about the film. In one of these books, Mary Zophres, responsible for costume design, talks about dressing the protagonist:
I’ve used a lot of drop shoulders on him because when somebody has higher seams, it somehow improves the posture and makes their look seem more put-together and tidy, which of course we didn’t want. [..] I know this all seems like a very subtle thing, but from a costume designer’s point of view it does make a difference. And if you make sure that you’re doing it the right way down to the basics, then you’re assured of getting the overall effect you want.
This shows the extraordinary high level of authorship of the Coen brothers. The quote made me realise that one of the reasons that this movie gets better every time I see it, is because every single element in the movie is put there by the directors for a purpose. Nothing is there by chance or by the fact that it was just there when they came around to shoot a scene.
Unusable stuff
We all have had the experience of trying to turn on one of the burners on a stove and randomly trying out the knobs to see which one works. Donald Norman explains in The Psychology of Everyday Things the cause of this problem: the burners are arranged two by two and the knobs are in a single row of four. There is no natural mapping between the two. Why not? Because even though we all know the problem, there has never been a designer who has cared enough to think about a solution and implement it (i.e. if the knobs were arranged two by two then we would never make the mistake). Often aesthetic reasons get first priority. I keep a Twitter account, @unusablestuff, dedicated to documenting these design follies.
Paying attention to the title bar
Like what appears to be all of the technology world, I too am fascinated enough by Apple’s disruption of multiple markets to have devoured the biography of Steve Jobs as soon as it came out. One passage that really struck me was the following:
Jobs lavished [..] attention on the title bars atop windows and documents. He had Atkinson and Kare do them over and over again as he agonized over their look. [..] “We must have gone through twenty different title bar designs before he was happy,” Atkinson recalled. At one point Kare and Atkinson complained that he was making them spend too much time on tiny little tweaks to the title bar when they had bigger things to do. Jobs erupted. “Can you imagine looking at that every day?” he shouted. “It’s not just a little thing, it’s something we have to do right.”
This shows that he was able to take the tacit view of the user of his products. A view that the user might not even be able to verbalise themselves.
What does this mean for learning design?
These three stories are all about ways of looking at the world that are sorely missing from a lot of elearning design nowadays. So ask yourself the following questions about the next piece of elearning that you design:
- Do you see yourself as an author in the sense that you are fully responsible for the experience that the learner has? Did you look at the end results with the eyes of the learner? Do you realise that the thing you create might be seen by thousands of pairs of eyes?
- Did you make a conscious design decision about every single part of your elearning module and does everything that is included have a clear purpose? Or did you just use things that were turned on by default or put in things because that is the way it is always done?
- Have people around you been talking about the Pareto principle (the 80/20 rule) and are you therefore delivering something that is mediocre? Do you like interacting with things that are mediocre?
To summarise: Details matter, so please act like they do.
P.S. I have just started reading On Writing Well. I intend to use the lessons in that book on this piece of writing. I am curious to see how much it can be improved!
Managing Information Overload
Julie Wedgwood introduced her talk session titled “Managing Information Overload” by speaking about how much information comes our way every single day and how that could impact the way we introduce social networking into our (learning) business.
The problem
She used [Shakespeak to ask us a set of questions about whether we sometimes feel overwhelmed by information coming our way and whether we are sometimes distracted. Most people in the room answered these questions positively. She then asked how this made us feel: most people seemed to feel confused, stressed or oppressed. Why is this?
- There is too much information
- Too much replication of information (Joyce Seitzlinger pointed out that is actually also a signal for its importance)
- Difficulty in separating the relevant from the irrelevant
- Lack of time
The first solution: train people
Julie has done a few informal learning projects, setting up portals, microblogging (Yammer) and discussion forums. Initially this took off like a rocket. But suddenly it stopped working: people were starting to say that they liked it, but that they . She started solving the crisis by using Shirky's adagio "It isn't information overload, it is filter failure". She started to train people in how they should work with information through aggregators, filters and all kinds of other tools. This actually made the problem worse: people only got more information coming their way. Shiffman wrote in Wired in 2008:
Now that the first burst of enthusiasm for social networking has died, people are realizing that web 2.0 is actually a huge time sink. Facebook, Twitter, Flickr and Plaxo may have helped foster community and communication, but they’ve also added immensely to the flow of often-interruptive messages that their users receive, leading to information overload and possibly a nasty internet addiction.
In The Shallows , there are two types of information overload:
- Situational overload: searching for a needle in a haystack (of information)
- Ambient overload: a haystack-sized pile of needles (information)
The second is the problem her clients had. There really was too much good information.
The second solution: curation and a curation framework
Berners-Lee described three principle functions of the Internet:
- Allow anyone to access any type of document
- Allow everyone to disseminate their own documents
- Allow every to organize the entire collection of documentations
The last element is now actually happening on the web in an organic way. We are curating the content organically through our Tweets, likes, shares, etc. We should curate to link the content to business/learning initiatives, identify what is relevant in a particular context, see what the right signposts are.
They implemented this very explicitly through "listening centers". Small teams would listen to all the information sources and tried to match things to themes that relate to business goals and then assign "theme" curators.They then created a curation framework. For each piece of information they decided in what theme it would fit, for who it would be relevant, how much time it would take to review and when the data would expire.
Julie then gave us some practice exercises: we had to curate three pieces of content. Her advice is to really make things really time sensitive, really add value to the piece of content that you curate and it should actually showcase learning. It is also important to find subject matter experts, work with the communication department and external organizations.
Some tools to help with information overload
Julie recommends a few tools that might help with information overload. Readitlater or Instapaper can help you get more reading done. Another tool that is interesting is Symbaloo which allows you to create a visual and shareable set of favorite links around a topic. Her “mix” for content curation is available here. She uses Scoop.it! a lot. Learnfizz is in beta and similar to Scoop.it!, but will eventually work inside organisations.
My thoughts on this
This was an excellently prepared session: properly designed with a good mix of activities and information. I have to admit though that I don’t believe that her curation framework solves the problem of information overload for the true knowledge worker (i.e. for somebody like me) because it is just an extra information source. It is an interesting extra layer on top of internal social networking tools though: basically a slower and more focused source. Three things worry me:
- Scalability. What happens if the internal information become so big that it can’t be manually curated effectively anymore? Would it be possible to automate this? Could we use something that is similar to Summify.
- Quality. How we know that the curator is doing a good job and the most important thing isn’t missed?
- Specificity (i.e. how personal is it). We all know that everything is miscellaneous and to me a “recommendation” should be to an individual not to a group.
Developing Performance Culture

The three speakers and the chair
Charles Jennings chaired a session titled “Developing Performance Culture” introduced as:
Over the past 2-3 years, there has been a clear shift from ‘learning’ as the key focus of corporate L&D departments to ‘performance’ as the ultimate goal. Furthermore, it is now widely accepted that most learning occurs in the workplace, not in classrooms. Linked with this is an increasing understanding that the development of a culture to support continuous learning is essential to drive performance. This means fresh thinking and new practices, often utilising technology, are needed for the effective development of a performance culture.
Martin Moehrle
Martin Moehrle, the ex Chief Learning Officer of Deutsche Bank AG titled his talk “The Learning Function as a Performance Improvement Business”. He started by rehashing the traditional way the the learning function proved its value to the business. The old arguments work pretty well in the “industrial” age. In these times of crisis, we have to again discuss the causal chain from learning to performance and we might need some new arguments.
Three things need to change:
- The learning function as we it today is a product of the industrial age, however as we move into the knowledge age the performance logic is changing. The modern enterprise is a mix between industrial and knowledge-based contexts. In the industrial context you can manage workforce mastery through prescribed work procedures. In the knowledge-based context you manage via connectivity, commitment and inspiration. The workflow is not predetermined, it is at the discretion of the individual. The ownership of the means of production moves from the organisation to the individual. The traditional way that learning works is much less relevant on this knowledge-based side. The learning function currently has multiple roles like: helping to create a learning culture that is trustful and based on shared perspective, an enterprise change agent, business development and innovation, governace of the enterprise learning space. This is all very much formal learning with high control from the learning function. The informal part of learning where there is a low control is a space that the learning function doesn’t like to go. Moehrle thinks that the learning function does need to take some responsibility there, else it will become irrelevant.
- The learning function needs to have both a macro-view on performance along the value chain as well as a micro-view that focuses on the individual and the team. If you do not have the macro-view you will not be able to get the most out of the performance improvement potential.
- The performance management process needs to center much more on performance improvement than on assessment of past performance. We need different metrics for the learning function to be able to do this. We cannot focus on the throughput measures and the happy sheets.
Monika Weber-Fahr
Monika Weber-Fahr from the International Finance Corporation (IFC) gave a talk titled: “Where the Rubber Hits the Road: Building Performance Cultures for Delivery”. She is an economist and strategist working for a finance organisation. Her organisation operates in around 90 different countries, mostly in emerging markets. They do private development sector finance with a mission to provide opportunities for people to escape poverty and improve their lives. They not only invest, but also advise and consult. Her talk was quite far removed from the standard scope of the learning function and was therefore sometimes hard to contextualise for me.
She shared three stories from three different companies in these emerging markets. One characteristic is that these markets grow very fast and so are these companies. In these markets there are big disparities in energy access, education and technology (she India as an example: normal Internet access is still not very dispersed, but mobile subscription is now very high). For education these emerging markts are now about 20 years behind where the leading markets are.
Some things are working for emerging markets: cost advantages, well managed quality and profitable in their own right. But certain things are still hard: access to finance, still unclear and non-transparent managed. The IFC’s focus is moving away from a single company to disaggregated global networks of companies.
They have identified a couple of success factors in this space:
- Balance standardization and customization. One interesting example was the SME toolkit that they developed. This is highly standardised content (developed together with IBM) but at the same time highly localisable.
- Connect operations and training
- Build partnerships for reach
Fabrizio Cardinali
Fabrizio Cardinali is the chair of the European Learning Industry Group (ELIG). His talked was about what he now named “The Sputnik Effect” and titled “The Learning Industry Sputnik Challenge: How Can We Get Europe’s Learning Industry (First) to the Moon and Back in the Next Decade?”. He started his talk by showing how scared people in the US were in the late fifties during the cold war, followed by Kennedy talking about putting a man on the moon. Kennedy said: “Do it right and do it first before the decade is over.”.
To Fabrizio this can also be a wake-up call for our industry. We have a couple of big issues facing us and we need to reduce our “missile gap”. According to him we need to understand creativity and genius. He showed us a book written by Frans Johansson, The Medici Effect and Gelb’s book How To Think Like Leonardo da Vinci. Two of terms from that second book that are very relevant in our current situation are “Sfumato” which is managing ambiguity and change and “Connessione” which is systems thinking.
He talks about a renaisssance 2.0 where there are dichotomies like local diversity versus global normalisation, intersectional creativity versus monosectorial innovation, public leadership versus public debate, new Entrepreneurship trust & risk versus old bank bailouts and open co-opetition versus blind competition. His main point seems to be that you need to be fully adaptable to change to be able to survive global competition.
Preparing for the Future of Learning at Work
Jay Cross organized an Ignite session in which a few people presented 20 slides for 15 seconds each, so five minutes in total (this is very similar to Pecha Kucha, which is now copyrighted).
It was quite hard to capture the gist of these short presentations, but I attempted it anyway.
Sann Rene Glaza from Toyota presented on increasing mobility in Europe: “Language on the move”. First example is the old Yugoslavia: it used to be one country, but now it is many countries. People are really starting to move around and they will take their technology with them. Do you want your customers to be educated in the same way as your employees? Geographical boundaries and inequality between different countries make keeping up with the changing technology dimensions quite hard.
Jack Wills spoke against the HR department. What are they? Obstructive, self serving, opiniated?! HR is a relatively young term from the 60s. This was a very funny talk where he compared the “management speak” surrounding HR to what he would consider to be the reality. It is a solution from the USA that is hunting for the problem. The reality is that they increase bureaucracy and promote litigation fear. Get rid of them! They impede everything! If you talk to them they add real value to the bottom line, but they cost 876 GBP per employee. What do they do for learning and development: they are killing it!
Laura Overton from Towards Maturity, says that L&D must limber up to be prepared for what is coming to us tomorrow. We as learning professionals are too disconnected from our businesses and do not have enough understanding of the business itself. First thing we need to do is “cut the clutter”. We don’t have to wait for the future, we can start now and make a move from being course providers to performance consultants. She suggest we need to download our exercise manual, the 2011 benchmark report, today!
Mehdi Tounsi from Speexx talked about the future of learning in a global workforce. He talked about the need to be competent in transacting with a very diverse group of professionals (from an age perspective, language, cultural background). Language is an important part of this. “Help my boss is in the room” was on his last slide: good one!
Finally Charles Jennings and Sarah Frame presented Nic Laycock’s slides. He has a dream about creating a fully technology enabled learning process that is research based, integrated into the workflow, with vision and immersivity. This has to be a revolution, because evolution will not be fast enough. Like other revolutions it will not be comfortable. It is all about openness. It needs investments of thinking, time and money. They are asking for help at developing “Immersivity” which they are doing for Eskom.
Online Education Opening Plenary
This is fourth year in a row that I am attending the Online Educa in Berlin. Yesterday, my colleague Willem Mander and I facilitated a session in which we used a scenario thinking methodology to think about the future of corporate learning. We’ve created a small website to show the result and will use this website to continue to refine the scenarios that came out of the session. The website is: learningscenarios.org, so head over there if you are interested to see more about this.
Talal Abu-Ghazaleh
The opening plenary was opened by Talal Abu-Ghazaleh, the President of the Talal Abu-Ghazaleh School of Business in Jordan. He made the same joke as last year (a Churchill quote: “one of the greatest lessons that I’ve ever learned is that idiots are sometimes right” ). He came up with a couple of provoking points: he considers “developed” and “developing” offensive words which we should stop using. He think our talk about a “global crisis” is incorrect, there is a “Western crisis”. The word “spring” in “Arab spring” was sprung upon the Arabic world and is a concept that isn’t used in their literature, he says we should consider it a renaissance instead.
Neelie Kroes
Next up was Neelie Kroes, Vice President of the European Commission and European Digital Agenda Commissioner. I’ve complained before that I am fed up with seeing her face on some big screen delivering a recorded message. To my great surprise she was actually present at the conference.
She discussed how she is on a learning curve herself, because when she became commissioner, she inherited the digital agenda, which was relatively new for her. She has now understood that sharing is the best way to compete: that was counterintuitive to what she learned before. According to her, we should realise how incredibly fast we are changing: the digital economy is only about 20 years old, the iPad only two. People now expect access to information anywhere, anyplace and anytime. At the same time she is disappointed in how the digital revolution is being used in education. We have not changed education enough. Her goal is “Every European Digital”, that includes teaching and learning (also as part of lifelong learning). We should not be constrained by how things were done in the past, rather we should be creative.
Three key ingredients are necessary to do this:
- We need to make digital literacy and digital skills central to the public agenda. If not there will be a skills gap. We need to reach out to everyone and especially women (who are currently underrepresented.
- We must use the full range of funding and support that is available from the EU.
- If we are serious about tackling the problem, let’s engage all stakeholders and let’s be honest about cultural problems around change. Those who control the money might be reluctant to make investments with a long time to pay off. It is not about gadgets, but it is about empowering teachers. It is not a cost, but an investment in human capital. Technology can tailor an individual learning and teaching experience.
Changing learning through technology might not be an overnight process, but it will be revolutionary. We are moving in the right direction, but we do need to speed up.
Peter Nowak
Peter Nowak, is a technology commentator from Canada. He is the author of Sex, Bombs & Burgers. His talk was titled “Food Technology and the Rise of Entrepreneurial Education”. His focus is on the effect of technology on people and society. According to him the dark side of human nature, gluttony, wrath and lust, and the industries that have sprung up around it have driven much of technological development.
Instinctively we think that food and technology is bad, whereas food and nature is good. This is not true, we are dependent on food technology to feed ourselves. Food technology is one of the biggest drivers of technological change. Half of the G8 nations are on the top eight list of biggest food producers in the world (the Netherlands is number four on that list). He then touched upon the green revolution which enable countries to become food exporters (he did also mention the criticism of that same green revolution: introducing corporate farming for profit and creating dependence on chemical fertilizers).
We are currently in an unprecedented period of poverty reduction. We have reached our millemium goals around poverty. 500 million have escaped abject poverty in the year 2005 to 2010. According to Edward Prescott, Nobel Prize winning economist, “the whole world is going to be rich by the end of this century”. Nowak believes that a massive decrease is poverty, will lead to many new jobs, which will massively increade education demand. Is this educational world ready for this onslaught of demand? One problem is the lack of teachers globally. We will need 8 million new teachers to maintain current teacher-student ratios. Demand will likely outstrip supply. We will need to accept entrepreneurial learning where both teacher and student are responsible for learning.
Nowak then references Mitra’s hole in the wall experiment, after which Mitra said: “I think we have stumbled across a self-organising system with learning as an emergent behaviour.” Learning is in our DNA, we just need to the opportunity and tools to help us. We used to have to learn the tools of the medium to express ourselves, but this is not longer the case. Amateurs can now use technology as quality is no longer necessary for self-expression.
His four points around changing education are:
- Learning is instinctive
- Technology is making it easier
- Old-school attitudes must change
- Entrepreneurialism is the most immportant skills that can be taught
John Bohannon
John Bohannon is a journalist and visiting researcher at Harvard University in the US. His talk is titled: “Without Google and Wikipedia, I Am Stupid”. He really does want to argue this point. The Flynn effect is a well-known trend: IQ has been increasing steadily around the world. What is the reason for this? Are we really getting smarter?
He then talked about the Google effect and the research around it. We all now use the Internet for our “transactive memory”. When we are now asked a question, we immediately think of where can find the answer: Google, Yahoo, etc. Students are now far better at remembering where the information is stored, rather than the information itself!
Your Google footprint is the one-stop-shop from somebody’s identity. Single publications (e.g. a Guardian article) can have a disproportionate effect on somebody’s reputation. He did not offer any quick solutions to this problem, I think he just wanted to raise awareness around these issues.
Jeff Borden,
Next up was Jeff Borden, Senior Director of Teaching and Learning (chief academic) at Pearson, the platinum (closed source) sponsor of the Online Educa. This was a sponsored talk, titled “Always learning: What Educators Want and What Education Needs”. Pearson/Fronter have learned from mistakes in the past when everybody disliked Larsen’s talk (there even was a slide with Moodle and Sakai) and now send true evangelists to come and present. There was so much evangelism for technology in education that I occasionally felt like was in a 15 minute Tell-Sell commercial.
He had some great examples of using learning analytics to find out why student succeed or fail. An average passing student spends two times more time in the first 10 days of a course, then the average student who will fail. This can be used for successful predictions about which students will make it. The next step is to use this type of data for personalising the experience of the learner. We can use the social graphs of courses to then make intervention in this area to create better outcomes for students. Basically a data mining approach to help fix education. This is an obvious reference to the #bigdata scenario in our #lrnscen scenario exercise.
Borden “Technology is a powerful enabler for changing education.”
Some quick commentary
While semi-liveblogging there is little time for reflection. One thing I noticed is that only two of the five speakers used slides to support their talk. I actually believe this is a lost opportunity there. It isn’t strictly necessary to use them, but it does often help. Overall I thought the talks were rather weak. Most of it wasn’t very groundbreaking and even a bit obvious. Exception to this was John Bohannon. The part of his talk about transactive memory was new to me and is, I think, at the core of why formal learning feels so outdated: it does not take this into account at all. His Google searches for his fellow speakers were both painful and funny. He used it to show how messiness of Wikipedia: on the one hand it is incredibly useful, but at the same leaves very much to want for.
9 Questions for All Learning Professionals in 2011
This week I needed to create a small presentation which could help learning professionals do some forward thinking. I decided to repurpose an earlier keynote given to the Dommel Valley group (you can find that presentation here), strip out many of the slides and record a voice-over including cheesy sound effects.
Please find below 9 non-exhaustive things I see happening in corporate learning in the near future and 9 questions that every Learning Professional in 2011 should ask themselves based on these points. I realise that the presentation might feel rushed (it had to fit in 15 minutes) and that many of the points need more explanation to be sensible to the average reader of this blog. However, I do hope that these questions could prod at least a few learning professionals into action.
If the embed doesn’t work, find the slidecast on slideshare or download the PDF (2.6 MB).
I Really Hope to See You at Online Educa 2011!
From November 30th till December 2nd I will be attending the excellent Online Educa which bills itself as the “The largest global e-learning conference for the corporate, education and public service sectors”.
I’ll be co-organizing two different events and would really like to meet you at either (or both!) of them. One is an Edubloggers dinner (a good Dutch tradition, now in an Internationalised version), the other a workshop in which we will create scenarios for the future of corporate learning. More information below:
1. International Online Edubloggers Dinner

The 2008 Edubloggers dinner in Berlin. This year it will be an International version. (Picture by Wilfred Rubens)
On Thursday December 1, 2011 Wilfred Rubens and I organize the International Online Educa edubloggers dinner.
Purpose
Networking, informal talk, having fun while eating and drinking.
For who?
Everybody interested in blogging about technology-enhanced learning. It’s not necessary that you have your own blog. You even don’t have to be an Evangelist. A believer is sufficient
When?
Thursday December 1, 2011 at 20.00 hrs.
Where?
In a restaurant near the place where the Online Educa is held. So at a walking distance from the Intercontinental. We will take into account that we’re in the middle of an economic crisis.
How?
We are not sure yet. If the group is small, we will eat à la carte. If the group is bigger, it might be a buffet. Everybody pays his or hers own food and drinks. We’re Dutch, so we are going Dutch. If we have to order a buffet we might ask you to pay beforehand.
Registration
Please go here and comment on Wilfred’s blog post. Fill in your email address with your comment (it will not be visible on the blog). Do let us know if you have suggestions for restaurants on walking distance of the hotel. Furthermore, you should mention if you are vegetarian or have other special dietary needs (e.g. an allergy to something).
Deadline
Due to logistics the deadline for registration is November 22, 2011.
We will inform you by old-fashioned e-mail when we have found a decent restaurant.
2. Preparing together for the future of corporate learning
When, costs and registration
This workshop will be held on November 30th from 10:00 till 13:00 and costs € 90,-. Registration is through the Online Educa website.
Description of the workshop
What will learning and development look like in the future and how can we prepare for success in these new worlds?
This workshop uses scenario planning and is a unique opportunity for those involved in defining strategies for learning and development within the workplace to consider potential futures in this field. Participants will examine the external factors shaping corporate learning and work together with industry experts and like-minded peers to create future scenarios that can be used to help them prepare more effectively for new worlds.
Scenario planning has been used extensively at Royal Dutch Shell to help change perceptions of the influence of external factors in shaping future working worlds. It is a strategic planning method used prior to defining strategies to help the organisation understand and respond more effectively to change. Willem Manders and Hans de Zwart from Shell, supported by facilitators from within the industry, guide participants through the process of:
- understanding the external factors that can potentially shape the future of L&D
- defining a number of L&D scenarios or worlds that could emerge as a result of external influences.
However, this is not just a workshop; the scenarios created in this session will be presented as part of the BUSINESS EDUCA conference track, enabling all BUSINESS EDUCA delegates to contribute to the development of these methods. Conference delegates will be encouraged to look for signals supporting different worlds as they take part in the wider conference and are invited to come together at the close of the conference to reflect on how these developed scenarios can be used in their respective workplaces to help shape future strategy.
In the “Closing Conversation” of BUSINESS EDUCA last year, delegates wanted to find a way to leverage the “brainpower” at the conference and create some new and tangible outcomes which will support them at work. In response to this need, this workshop is the start of a unique collaboration that all BUSINESS EDUCA delegates can be part of at ONLINE EDUCA BERLIN 2011.
Proposed Agenda
This half-day workshop leverages the Scenario Planning methodology adopted by Shell to help participants consider the external factors influencing Learning & Development in business in order to establish scenarios. External factors include:
- technology playout – the impact of accelerated adoption
- the effects of changing legal requirements
- the influence of changing educational systems
- the “Big Crew Change” – know-how that leaves with older staff while new staff arrives with different expectations
These factors are not exclusive and delegates will identify other external influences that are shaping our future. Industry facilitators will also provide additional perspectives and help identify challenges. Delegates should come with an open mind but expect disagreement and debate in order to allow for a rich range of outcomes.
We will have three blocks of approximately an hour:
- Key trends and uncertainties that will shape the future of corporate learning (in four groups)
- Drafting first set of scenarios based on uncertainties (in four groups)
- Summarise the key insights and discuss how we can leverage this during the rest of the conference (one group)
Target Audience
This workshop is specifically designed for all those directly involved in defining strategies for learning and development in the workplace. Senior learning and development executives from private, public and not-for-profit businesses are invited to network and work together. Seating for the workshop is limited.
Prerequisite Knowledge
Experience in, and responsibility for, defining learning and development strategy for business.
Outcomes
Participants can take the developed scenarios back to their own organisations, to look for signals which will help them prepare for the most appropriate future for their Learning & Development department.
The workshop also aims to expand the scenarios further into the main conference dialogue, allowing the contribution of BUSINESS EDUCA conference delegates to benefit the wider conference audience.
Finally, the resulting conference outcomes will be highlighted as part of the closing conversation of BUSINESS EDUCA.
Reflecting on Lift France 2011: Key Themes
A couple of weeks ago I attended the Lift France 2011 conference. For me this was different than my usual conference experience. I have written before how Anglo-Saxon my perspective is, so to be at a conference where the majority of the audience is French was refreshing.
Although there was a track about learning, most of the conference approached the effects of digital technology on society from angles that were relatively new to me. In a pure learning conference, I am usually able to contextualize what I see immediately and do some real time reflecting. This time I had to stick to reporting on what I saw (all my #lift11 posts are listed here) and was forced to take a few days and reflect on what I had seen.
Below, in random order, an overview of what I would consider to be the big themes of the conference. Occasionally I will try to speculate on what these themes might mean for learning and for innovation.
Utilization of excess capacity empowered by collaborative platforms
Robin Chase gave the clearest explanation of this theme that many speakers kept referring back to:
This world has large amounts of excess capacity that isn’t used. In the past, the transaction costs of sharing (or renting out) this capacity was too high to make it worthwhile. The Internet has facilitated the creation of collaborative platforms that lower these transaction costs and make trust explicit. Chase’s most simple example is the couch surfing idea and her Zipcar and Buzzcar businesses are examples of this too.
Entangled with the idea of sharing capacity is the idea of access being more important than ownership. This will likely come with a change in the models for consumption: from owning a product to consuming a service. The importance of access shows why it is important to pay attention to the (legal) battles being fought on patents, copyrights, trademarks and licenses.
I had some good discussions with colleagues about this topic. Many facilities, like desks in offices, are underused and it would be good to try and find ways of getting the percentage of utilization up. One problem we saw is how to deal with peak demand. Rick Marriner made the valid suggestion that transparency about the demand (e.g. knowing how many cars are booked in the near future) will actually feed back into the demand and thus flatten the peaks.
A quick question that any (part of an) organization should ask itself is which assets and resources have excess capacity because in the past transaction costs for sharing them across the organization were too high. Would it now be possible to create platforms that allow the use of this extra capacity?
Another question to which I currently do not have an answer is whether we can translate this story to cognitive capacity. Do we have excess cognitive capacity and would there be a way of sharing this? Shirky’s Cognitive Surplus and the Wikipedia project seem to suggest we do. Can organizations capture this value?
Disintermediation
The idea of the Internet getting rid of intermediaries is very much related to the point above. Intermediaries were a big part of the transaction costs and they are disappearing everywhere. Travel agents are the canonical example, but at the conference, Paul Wicks talked about PatientsLikeMe, a site that partially tries to disintermediate doctors out of the patient-medicine relationship.
What candidates for disintermediation exist in learning? Is the Learning Management System the intermediary or the disintermediator? I think the former. What about the learning function itself? In the last years I have seen a shift where the learning function is moving away from designing learning programs into becoming a curator of content and service providers and a manager of logistics. These are exactly the type of activities that are not needed anymore in the networked world. Is this why the learning profession is in crisis? I certainly think so.
The primacy (and urgency) of design
Maybe it was the fact that the conference was full of French designeurs (with the characteristic Philippe Starck-ish eccentricities that I enjoy so much), but it really did put the urgency of design to the forefront once again for me. I would argue that design means you think about the effects that you would like to have in this world. As a creator it is your responsibility to think deeply and holistically. I will not say that you can always know the results of your design (product, service, building, city, organization, etc.), there will be externalities, but it is important that you leave nothing to chance (accident) or to convenience (laziness).
There is a wealth of productivity to be gained here. I am bombarded by bad (non-)design every single day. Large corporations are the worst offenders. The only design parameter that seems to be relevant for processes is whether they reduce risk enough, not whether they are usable for somebody trying to get something done. Most templates focus on completeness and not on aesthetics or ease of use. When last did you receive a PowerPoint deck that wasn’t full of superfluous elements that the author couldn’t be bothered to remove?
Ivo Wenzler reminded me of Checkhov’s gun (no unnecessary elements in a story). What percentage of the learning events that you have attended in the last couple of years adhered to this?
We can’t afford not to design. The company I work for is full of brilliant engineers. Where are the brilliant designers?
Distributed, federated and networked systems
Robin Chase used the image below and explicitly said that we now finally realize that distributed networks are the right model to overcome the problems of centralized and decentralized systems.
I have to admit that the distinction between decentralized and distributed eludes me for now (I guess I should read Baran’s paper), but I did notice at Fosdem earlier this year that the open source world is urgently trying to create alternatives to big centralized services like Twitter and Facebook. Moglen talked about the Freedombox as a small local computer that would do all the tasks that the cloud would normally do, there is StatusNet, unhosted and even talk of distributed redundant file systems and wireless mesh networking.
Can large organizations learn from this? I always see a tension between the need for central governance, standardization and uniformity on the one hand and the local and specific requirements on the other hand. More and more systems are now designed to allow for central governance and the advantages of interoperability and integration, while at the same time providing configurability away from the center. Call it organized customization or maybe even federation. I truly believe you should think deeply about this whenever you are implementing (or designing!) large scale information systems.
Blurring the distinction between the real and the virtual worlds
Lift also had an exhibitors section titled “the lift experience“, mostly a place for multimedia art (imagine a goldfish in a bowl sat atop an electric wheelchair, a camera captured the direction the fish swam in and the wheelchair would then move in the same direction). There were quite a few projects using the Arduino and even more that used “hacked” Kinects to enable new types of interaction languages.
Most projects tried, in some way, to negotiate a new way of working between the virtual and the real (or should I call it the visceral). As soon as those boundaries disappear designers will have an increased ability to shape reality. One of the projects that I engaged with the most was the UrbanMusicalGame: a set of gyroscopes and accelerometers hidden in soft balls. By playing with these balls you could make beautiful music while using an iPhone app to change the settings (unfortunately the algorithms were not yet optimized for my juggling). This type of project is the vanguard of what we will see in the near term.
Discomfort with the dehumanizing aspects of technology
A surprising theme for me was the well articulated discomfort with the dehumanizing aspects of some of the emerging digital technologies. As Benkler says: technology creates feasibility spaces for social practice and not all practices that are becoming feasible now have positive societal impact.
One artist, Emmanuel Germond, seemed to be very much in touch with these feeling. His project, Exposition au Danger Psychologique, made fun of people’s inability to deal with all this information and provided some coy solutions. Alex Peng talked about contemplative computing, Chris de Decker showed examples of low-tech solutions from the past that can help solve our current problems and projects in the Lift Experience showed things like analog wooden interfaces for manipulating digital music.
This leads me to believe that both physical reality and being disconnected will come at a premium in the near future. People will be willing to pay for having real experiences versus the ubiquitous virtual experiences. Not being connected to the virtual world will become more expensive as it becomes more difficult. Imagine a retreat which markets itself as having no wifi and a giving you a free physical newspaper in the morning (places like this are starting to pop up, see this unplugged conference or this reporter’s unconnected weekend).
There will be consequences for Learning and HR at large. For the last couple of years we have been moving more and more of our learning interventions into the virtual space. Companies have set up virtual universities with virtual classrooms, thousands and thousands of hours of e-learning are produced every year and the virtual worlds that are used in serious games are getting more like reality every month.
Thinking about the premium of reality it is then only logical that allowing your staff to connect with each other in the real world and collaborate in face to face meetings will be a differentiator for acquiring and retaining talent.
Big data for innovation
I’ve done a lot of thinking about big data this year (see for example these learning analytics posts) and this was a tangential topic at the conference. The clearest example came from a carpool site which can use it’s data about future reservation to clearly predict how busy traffic will be on a particular day. PatientsLikeMe is of course another example of a company that uses data as a valuable asset.
Supercrunchers is full of examples of data-driven solutions to business problems. The ease of capturing data, combined with the increase in computing power and data storage has made doing randomized trials and regression analysis feasible where before it was impossible.
This means that the following question is now relevant for any business: How can we use the data that we capture to make our products, services and processes better? Any answers?
The need to overcome the open/closed dichotomy
In my circles, I usually only encounter people who believe that most things should be open. Geoff Mulgan spoke of ways to synthesize the open/closed dichotomy. I am not completely sure how he foresees doing this, but I do know that both sides have a lot to learn from each other.
Disruptive software innovations currently don’t seem to happen int the open source world, but open source does manage to innovate when it comes to their own processes. They manage to scale projects to thousands of participants, have figured out ways of pragmatically dealing with issues of intellectual property (in a way that doesn’t inhibit development) and have created their own tool sets to make them successful at working in dispersed teams (Git being my favorite example).
When we want to change the way we do innovation in a networked world, then we shouldn’t look at the open source world for the content of innovation or the thought leadership, instead we should look at their process.
Your thoughts
A lot of the above is still very immature and incoherent thinking. I would therefore love to have a dialog with anybody who could help me deepen my thoughts on these topics.
Finally, to give a quick flavour of all my other posts about Lift 11, the following word cloud based on those posts:
Reflecting on the “Narrating Your Work” Experiment
A few months back I posted a design for an experiment on my blog. The goal of the experiment was to find out whether it would be possible to use a microblogging tool to narrate our work with the intention of making better performing virtual teams.
Over the last two months, the direct team that I work in (consisting of 18 people) basically participated in the experiment in the way that it was designed: They posted constant, daily or weekly updates on our Yammer network. Each update would describe things like what they had done, who they had spoken to or what issues they had encountered. Occasionally the updates were peppered with personal notes about things had happened or were going to happen after work.
Methodology of the experiment
There was no formal (or academic) research methodology for this working experiment. I decided to use a well-considered survey to get people’s thoughts at the end of it. Out of the 18 team members 17 decided to fill it in (in the rest of the post you can assume that n=17). The one person that didn’t, has taken up another role. This means there is zero bias in who answered and didn’t answer the survey.
I find it more interesting to zoom out and look at the methodology of this experiment as a whole. To me doing things like this is a very good approach to change in the workplace: a grassroots shared experiment with commitment from everybody working towards solutions for complex situations. This is something that I will definitely replicate in the future.
Didn’t this take a lot of time?
One concern that people had about the experiment was whether it would take a lot of time to write these updates and read what others have written. I’ve asked everybody how much time on average they spent writing status updates and reading the updates of others. This turned out to be a little bit less than 5 minutes a day for writing the posts and slightly over 5 minutes a day for reading them. The standard deviations where around 4.5 for both of these things, so there was quite a big spread. All in all it seems that narrating their work is something that most people can comfortably do in the margins of their day.
Barriers to narrating your work
Designing the experiment I imagined three barriers to narrating your work that people might stumble over and I tried to mitigate these barriers:
- Lack of time and/or priority. I made sure people could choose their own frequency of updates. Even though it didn’t take people long to write the updates, just over 50% of the participants said that lack of time/priority was a limiting factor for how often they posted.
- Not feeling comfortable about sharing in a (semi-)public space. I made sure that people could either post to the whole company, or just to a private group which only included the 18 participants. Out of the 18, there were two people who said that this was a limiting factor in narrating your work (and three people were neutral). This is less than I had expected, but it is still something to take into account going forward as 12 of the participants decided to mostly post in the private group.
- Lack of understanding of the tool (in this case Yammer). I made sure to have an open session with the team in which they could ask any question they had about how to use the tool. In the end only three people said that this was a limiting factor for how often they posted.
The qualitative answers did not identify any other limiting factors.
Connectedness and ambient team awareness as the key values
Looking at all the answers in the questionnaire you can clearly see that the experiment has helped in giving people an understanding of what other people in their team are doing and has widened people’s perspectives:

The "Narrating your work" experiment has given me more insight into the work my peers are doing

The "Narrating your work" experiment has given me a better idea of the scope/breadth of the work that our team is doing and the stakeholders surrounding us
A quote:
I enjoyed it! I learned so much more about what my colleagues are doing than I would have during a webcast or team meeting. It helped me understand the day-to-day challenges and accomplishments within our team.
and:
The experiment was very valuable as it has proven that [narrating your work] contributes to a better understanding of how we work and what we are doing as a team.
People definitely feel more connected to the rest of their team:

The "Narrating your work" experiment has made me feel more connected to the rest of my team
There was practical and social value in the posts:

The value of "Narrating your work" is practical: the content is helpful and it is easy to ask questions/get replies

The value of "Narrating your work is intangible and social: it creates an ambient awareness of each other
A lot of people would recommend “Narrating your work” as a methodology to other virtual teams:
What kind of status updates work best?
I asked what “Narrating your work” type of update was their favourite to read (thinking about content, length and timeliness). There was a clear preference for short messages (i.e. one paragraph). People also prefered messages to be as close as possible to when it happened (i.e. no message on Friday afternoon about what you did on the Monday). One final thing that was much appreciated was wittiness and a bit fun. We shouldn’t be afraid to put things in our messages that reveal a bit of our personality. Sharing excitement or disappointment humanizes us and that can be important in virtual teams (especially in large corporations).
Personally I liked this well-thought out response to the question:
The best posts were more than simply summing up what one did or accomplished; good narrations also showed some of the lines of thinking of the narrator, or issues that he/she encountered. This often drew helpful responses from others on Yammer, and this is where some some additional value (besides connectedness) lies.
It made me realize that another value of the narrations is that they can lead to good discussions or to unexpected connections to other people in the company. This brings us to the next question:
Public or private posts?
The posts in the private group were only visible to the 18 participants in the experiment. Sometimes these posts could be very valuable to people outside of the team. One of the key things that makes microblogging interesting is the asymmetry (I can follow you, but you don’t have to follow me). This means that posts can be read by people you don’t know, who get value out of it beyond what you could have imagined when posting. What to you might sound like a boring depiction of your morning, might give some stakeholders good insight in what you are doing.
So on the one hand it would be very beneficial to widen the audience of the posts, however it might inhibit people from writing slightly more sociable posts. We need to find a way to resolve this seeming paradox.
A way forward
Based on the experiments results I would like to recommend the following way forward (for my team, but likely for any team):
- Don’t formalize narrating your work and don’t make it mandatory. Many people commented that this is one aspect that they didn’t like about the experiment.
- Focus on helping each other to turn narrating your work into a habit. I think it is important to set behavioural expectations about the amount of narrating that somebody does. I imagine a future in which it is considered out of the norm if you don’t share what you are up to. The formal documentation and stream of private emails that is the current output of most knowledge workers in virtual teams is not going to cut it going forward. We need to think about how we can move towards that culture.
- We should have both a private group for the intimate team (in which we can be ourselves as much as possible) as well as have a set of open topic based groups that we can share our work in. So if I want to post about an interesting meeting I had with some learning technology provider with a new product I should post that in a group about “Learning Innovation”. If have worked on a further rationalization of our learning portfolio I should post this in a group about the “Learning Application Portfolio” and so on.
I liked what one of the participants wrote:
I would like our team to continue as we have, but the important steps to take now are 1) ensuring that we stay in the habit of narrating regularly, 2) showing the value of what we achieved to other teams and team leads, and 3) ensure that there is enough support (best practises etc) for teams that decide to implement [narrating your work].
I have now taken this as far as I have the energy and the interest to take it to. I would really love for somebody to come along and make this into a replicable method for improving virtual teams. Any interns or students interested?









