Hans de Zwart: Technology as a Solution…

A Pattern Language

I have just finished reading Christopher Alexander‘s A Pattern Language: Towns – Buildings – Construction, one of the most wonderful books I have read in years.

The scope of the book is incredible. It sets out, in plain terms, to empower people to design, build and shape their own surroundings. It does this by creating a “pattern language”, a kind of generative grammar with 253 patterns that can be used to make things. The patterns move from big town scale patterns (e.g. The Distribution of Towns, Magic of the City, Web of Shopping, Nine per Cent Parking), via medium building scale patterns (e.g. Wings of Light, Intimacy Gradient, Staircase as a Stage) to small  construction scale patterns (e.g. Structure follows Social Spaces, Low Sill, Filtered Light, Different Chairs).

Each pattern is described in a similar way: there is a picture showing an archetypal example of the pattern, then a paragraph describing the context of the pattern (in which larger patterns does this pattern fit), next in bold a headline giving the essence of the problem, then a research based exploration of the problem, next in bold the solution stated as an instruction, then a diagram as a visual way of describing the solution and finally a paragraph describing which smaller patterns can help this pattern. Each pattern also comes with a label signifying how sure the authors are that this truly is an universal pattern.

The breadth of topics in the book is baffling (it took the authors about seven years to research and write it). Let me just give you some random quotes to show you what I mean (doing the book a gross injustice by leaving out a lot of context).

On the magic of a cities:

The magic of a great city comes from the enormous specialization of human effort there. Only a city such as New York can support a restaurant where you can eat chocolate-covered ants, or buy three-hundred-year-old books of poems, or find a Caribbean steel band playing with American Folk singers.

On the evils of supermarkets:

It is true that the large supermarkets do have a great variety of foods. But this “variety” is still centrally purchased, centrally warehoused, and still has the staleness of mass merchandise. In addition, there is no human contact left, only rows of shelves and then a harried encounter with the check-out man who takes your money.

On grave sites:

No people who turn their backs on death can be alive. The presence of the dead among the living will be a daily fact in any society which encourages its people to live.

On why buildings should have gradients of intimacy:

When there is a gradient of this kind, people can give each encounter different shades of meaning, by choosing its position on the gradient very carefully. In a building which has its rooms so interlaced that there is no clearly defined gradient of intimacy, it is not possible to choose the spot for any particular encounter so carefully; and it is therefore impossible to give the encounter this dimension of added meaning by the choice of space. This homogeneity of space, where every room has a similar degree of intimacy, rubs out all possible subtlety of social interaction in the building.

On why your windows should have relatively small panes:

[Thomas Markus] points out that small and narrow windows afford different views from different positions in the room, while the view tends to be the same through large windows or horizontal ones. We believe that the same thing, almost exactly, happens within the window frame itself. [..] The view becomes alive because the small panes make it so.

On lighting every room from two sides:

When they have a choice, people will always gravitate to those rooms which have light on two sides, and leave the rooms which are lit only from one side unused and empty.
This pattern, perhaps more than any other single pattern determines the success or failure of a room. The arrangement of daylight in a room, and the presence of windows on two sided, is fundamental. If you build a room with light on one side only, you can be almost certain that you are wasting your money.

On modern impersonal interior design:

Do not be tricked into believing that modern decor must be slick or psychedelic or “natural” or “modern art,” or “plants” or anything else that current taste-makers claim. It is most beautiful when it comes straight from your life – the things you care for, the things that tell your story.

On high buildings (imposing a four story limit):

There is abundant evidence to show that high building make people crazy.
High buildings have no genuine advantages, except in speculative gains for banks and land owners. They are not cheaper, they do not help create open space, they destroy the townscape, they destroy social life, they promote crime, they make life difficult for children, they are expensive to maintain, they wreck the open spaces near them, and they damage light and air and view. But quite apart from all this, which shows that they aren’t very sensible, empirical evidence shows that they can actually damage people’s minds and feelings.

I could go on and on…

Written in 1977 it is clear that this is a very “seventies” book. The belief in what we in The Netherlands would call “De maakbaarheid van de samenleving” (the ability to create/design/mold society) is very high. It was interesting to reflect on where I grew up and how much of that place was designed according to the same kind of thinking and ideals. I could also find many of seventies based educational philosophy of the school I used to work at in the book. The open doors, the integration of inside and outside, there are even some very explicit ideas on education and learning in the book.

Although many of the patterns are probably very universal (they are very human), I do think the book has some strong cultural biases. This doesn’t make it less valuable though.

The book has really made me want to scratch my own creator’s itch. It makes you want to design things. (Apparently Will Wright, the creator of SimCity, wanted to create this game after reading the book).

What I want to create, inspired by this book, is not a town or a house. I want to write a new pattern language. Wouldn’t it be great if we had a generative grammar for technology enhanced education (or using another term, online learning events)? I see that there have been some attempts to do this already (here and here), but I would love to create a much more extensive work that is in the style of Alexander. Is there anybody who would like to help me? Shall I start a wiki?

If you want more information about the book, then go to its website or read hyperlinked summaries of all patterns.

The first chapter of Learning in 3D titled “Here Comes the Immersive Internet” consists of three parts. The first part gives an overview of the three “Webvolution Waves”, the second part focuses on four convergence points that all lead to a next-generation Immersive Internet architecture and the chapter closes with a short analysis of what this might mean for the enterprise.

Three Webvolution Waves
The web browser arrived in 1993 and was used to connect “to” the information that was available on the web. The web grew fast and businesses helping people with getting on the web (Internet Service Providers like AOL) or finding the information on the web (e.g. Yahoo and Google) where the clear winners of the first wave.

In the early noughties companies like Google and Amazon truly started to leverage “the aggregated behaviour of many users to differentiate their [..] offerings”. This insight combined with the increased ability of people to participate in the web by uploading their own content became the core of “Web 2.0“, characterised by the authors as connecting “through“.

Allegedly the next phase of the web will be about connecting “within” and immersive 3D  experiences will be a fundamental part of that. Kapp and O’Driscoll give a couple of examples, mainly from MMORPGs. In games like World of Warcraft people come together in a (semi-) three-dimensional worlds and collaborate as teams to battle other team. There is real economic value in these games as the practice of gold farming clearly shows.

The description of this third phase obviously has much less clarity than the first two phases: we are now in this “webvolution” and we are not sure which of these points are the most salient aspects. I don’t think that “immersiveness” is the only candidate to be at the heart of the next generation of web technology. It could still be that the semantic web will have more impact on social practice. Or alternatively it could the social graph which will be the all pervasive aspect of the new web. In that latter case Facebook seems to be in prime position to be the next Google with their recently announced Graph API. I am sure these trends reinforce each other, but I am not sure that 3-dimensionality will be as important as this book seems to think it will be.

Four Convergence Points
The authors think there are four current technologies that are integrating with each other, creating four convergence points in the process. All these points converge to the immersive Internet. I don’t want to steal their diagram (you can find it on page 18 of the book), so I’ll describe it here.

• 2D synchronous learning and knowledge sharing spaces are combining to create immediate networked virtual spaces.
• Knowledge sharing spaces and web 2.0 technologies are integrating into intuitive dynamic knowledge discovery.
• Web 2.0 technologies and virtual world technologies are coming together in interactive 3D social networking.
• Virtual world technologies and 2D synchronous learning together can create immersive 3D learning experiences.

I really like this model as it provides four clear spaces in which you could look at technology. The problem for me is that in my job I do indeed see immediate networked virtual space and am starting to see intuitive dynamic knowledge discovery, but I do not see the two 3D convergence points yet. This could be my lack of knowledge and experience of what is out there, in which case I would gladly see some examples and demonstrations!

What does this mean for business?
The web has had a profound impact on the way we do business and organise ourselves. I want  to address the points that I thought most interesting by quoting three passages from the book. The first quote is about information abundance and the subversion of hierarchy by networks:

As the Internet continues to pervade society, the scarcity paradigm that undergirds most modern economic theory is being challenged. Unlike currency, information is non-appropriable, which essentially means that it can be shared without being given away. Today, information no longer moves in one direction, from the top to the bottom or from teacher to student. Instead, it has a social life all its own.

The second quote is about how the web allows people to come together without needing formal organisations to do it:

As communication costs have decreased and the quality of web-based interactivity has increased, communities of co-creators no longer need to rely on a formal organization to become organized. Rather than employing an enterprise infrastructure to plan ahead of time, they leverage the pervasive and immersive affordances of the web to coordinate their activities in real time.

The above is one of the most important points (and actually the subtitle) of Clay Shirky’s wonderful Here Comes Everybody and I think this reading group is an example of how this can work.

And finally a quote about how companies have to innovate faster and how this affects the role of the learning function in the enterprise:

For change to occur it is a precondition that learning take place. [..] In the case of the centralize hierarchies, [organizations] must unlearn all that brought it success in the pre-webvolution era and quickly learn how to leverage the Immersive Internet to reconfigure its resources and capabilities to achieve sustainable competitive advantage in a world gone web. [...] The perennial challenge of the learning function within the enterprise is to ensure that human capital investment yields a workforce capable of innovating faster than the competition and work processes that allow the organization to adapt to changes with minimal disruption. This suggests that the learning function should become increasingly strategic to the enterprise.

The last sentence is the step-up to the rest of the book. I am looking forward to it!

Questions for discussion
Please participate in these two polls:

In the teleconference I would like to discuss the following questions:

• In what way has your company or organisation changed because of the webvolution? How has this affected the learning function?
• What are your thoughts about the convergence to an immersive web? Do you have examples of how 2D synchronous learning and web 2.0 combine with 3D virtual worlds?
• What will change when we make the shift from a scarcity paradigm to an abundance paradigm for information.

We will discuss these questions in our weekly teleconference on Monday April 26th at 15:30 CET. Please contact me if you want to call in and don’t have the dial in details.

Learning in 3D

My company is piloting serious gaming in the learning domain using an immersive 3D environment based on the Unreal engine. We are on the cusp of developing a game around hazard recognition scenarios that are based on real life experiences. Because of this I am reading up on serious gaming and game design in general. After finishing the brilliant The Art of Game Design by Jesse Schell (more about that book in a later post), I now want to tackle Learning in 3D, Adding a New Dimension to Enterprise Learning and Collaboration by Kapp and O’Driscoll.

I have decided to start a reading group which will read the ten chapters of the book in ten weeks (there is a preview of the chapters here). We will use blogs, Twitter, Delicious and a weekly teleconference to communicate around the book.

So how will this work?

Goal
The book provides principles for architecting 3D learning experiences (including a maturity model for immersive technologies) and has lessons on and examples of implementations in enterprise situations. The goal of the reading group is to actively internalise these lessons and see how they can be applied in our own organisation(s).

Participants
As I want this reading group to impact the learning function in my own organisation I intend for about 50% of the participants to work for Shell and for the rest to come from my network outside of Shell. The minimum number of participants is 5 (doing two chapters each) and the maximum is 40 (four people per chapter and incidentally the limit of our teleconferencing solution). Everybody will have to acquire their own copy of the book. (I used the Book Depository to buy this book, as they have free shipping, note that I will earn a small referral fee if you click this link and then buy the book).

Process
The reading group will have a weekly rhythm with a particular chapter of the book as the focus of attention. The following activities will happen every week:

• One or more people will be assigned to write a summary of the chapter on their blog (if they don’t have a blog, they email me the summary and I will publish it on this blog). The summary ends with at least one multiple choice poll and a discussion question/proposition, both used as input for the teleconference.
• All reading group participants will be tweeting questions and comments about the book (using a designated hashtag, see below).
• Each participant will try to add at least one interesting link to Delicious (again with a hashtag) that relates to the chapter of that week.
• At the end of the week (actually on a Monday), there is a teleconference where the summarisers for that week lead a discussion about the chapter, using the poll and the discussion question/proposition as input.

Hashtag and aggregation
All Delicious URLs, blogposts and Tweets should be tagged with the #Lin3DRG hash tag (stands for: Learning in 3D Reading Group). This will allow me to try some smart ways of aggregating and displaying the data using things like Yahoo Pipes or Downes’ gRSShopper. I promise to write another post on my aggregation strategies.

When and where?
It is going to be a virtual affair, co-creating on the web. We will start reading on April 19th, will have our first weekly 30 minute teleconference on Monday April 26th at 15:30 Amsterdam time and will close out on June 28th (so we will have 10 telcons on ten consecutive Mondays at the same time, it is not a problem if you miss one, we will record them).

Do  you want to join the reading group? Then please fill out a comment with your name, email address, blog URL (not required) and any comments or questions you might have at the bottom of this post. I will get back to you with your assigned chapter(s), some more information on the process and the call in details for the teleconference. You can put your name down until Monday April 19th.

I am really looking forward to it!

Moodle 1.9 Teaching Techniques

Just over a year ago I reviewed four Moodle books published by Packt Publishing. Since then, a lot of new Moodle titles have been added to their catalogue. Richard Dias, Marketing Research Executive at Packt, has kindly sent me a copy of one of these new titles for review: Moodle 1.9 Teaching Techniques by William Rice and Susan Smith Nash, first published in January 2010.

William Rice has already published a couple of books with Packt. This book seems to be an effort by Susan Smith Nash to  build on an earlier version of the book by Rice. She adds some learning theory and instructional design essentials to the earlier text.

The fact that this is an update of a much older book, doesn’t work very well. Let me share some examples of where it goes wrong:

• Chapter 2 used to be called “Forum Solutions”, now it has been retitled to “Instructional Material”. This is weird: Moodle’s core functionality and strongest pedagogical tool is first introduced as a way to clearly display course information and structure. Then on page 25 there is a paragraph titled “Creating a Separate Group for Each Student”. The context from the earlier book (you might want to do this to create private conversations with students) is omitted, making it a confusing set of pages.
• Chapter 4 has a section that explains how you can exclude quiz grades from a particular quiz in the grade book. The screenshots and explanations are taken from an earlier version of Moodle and do not relate to Moodle 1.9. Moodle 1.9 has a completely different grade book (and has been released since March 2008). It is unforgivable for a book that is published in 2010 to get this wrong. I don’t understand how the reviewer missed this. Hopefully a corrected version will be published as an erratum.
• The introduction to the book explains that  a basic level of Moodle understanding is assumed for the reader as it wants to focus on learning theory. However it then spends more than 5 (of its 193) pages on explaining what an IP address is and how it can be used to restrict access to a quiz. It gets the Linux part on how to see your IP address wrong (another one for the errata).

The book doesn’t really make optimal use of the new and advanced functionality that Moodle 1.9 has on offer. Two examples:

• The concept of “groups” is used in the book in some descriptions of course activities (although not enough to call for its own spot in the index), but the concept of “groupings” isn’t mentioned anywhere. If I were to teach a course with Moodle tomorrow, I would definitely use this functionality as it allows you to be much more flexible in your course design.
• Ever since Moodle 1.7 it has been possible to play with roles and capabilities in Moodle. That functionality is relatively hard to understand and needed some maturation. It is much more usable now in Moodle 1.9. This functionality is only used once in the book (during the discussion on forums) and isn’t explained well enough to my taste.

Does the book have some valuable things to offer? It is not all bad:

• Some of the introductions to learning concepts are theories are good starting points for further exploration. For example, I liked the reference to Bruner’s “scaffolding” concept and spent some time reading the Wikipedia article on instructional scaffolding.
• The pages on basic chat etiquette and wiki etiquette are quite useful. They describe rules you can agree on with your students to make the online learning process more pleasurable.
• The ways of using the choice activity have been slightly expanded compared to the earlier version of the book.
• The last chapter has a nice example of a capstone project assignment that you could adapt for your own teaching. To use the workshop module as the basis for this project assignment is a bit risky, as I would not recommend anybody to use the workshop module in its current state (Moodle 2.0 should solve that problem).

All in all I would not recommend anybody to get this book. If you have 30 euros to spend on a Moodle book (this book isn’t cheap!) choose one of the ones I recommend here. If you have a basic understanding of Moodle and are looking for generalised teaching techniques for online courses you are much better served by Gilly Salmon‘s work on e-moderation (see E-moderating and E-tivities).

Hopefully I can be more enthusiastic about the next Packt title I get to review…

Learning Technologies

A couple of weeks ago I had the pleasure of attending the 2010 Learning Technologies Exhibition in London. In many ways this event is very similar to the Online Educa in Berlin (e.g. most Berlin exhibitors were in London too and the conferences shared a keynote speaker). There are two main differences: Learning Technologies seems to draw a slightly less international crowd and it focuses more on the world of corporate learning. In this post I want to capture the people I met and the technologies that I looked at. What caught my eye?

Mobile Learning, Social Media and Serious Gaming
Those were the three buzz words that most exhibitors thought would sell their services best. I made it a point to enquire with any exhibitor who used any of these terms in their marketing and found out that most of these claims were very hollow. For example, I talked to a developer of mobile applications who told me they would gladly convert all my existing e-learning content into a mobile format (why would I want to take something that does not take advantage of its medium and move it over to a medium where it fits even less well?). Another one on the ridiculous side of the effectiveness scale was the vendor that showed me a screenshot of an internal social networking site where people could do a daily crossword. Honestly? Where is the first vendor that can show me a scalable mobile learning event/application that can only work because it is delivered through a mobile Internet enabled, location aware phone with a camera? The medium is the message right?

Technology Companies versus Content Development Companies
Luckily there were some exceptions to the rule. I thoroughly enjoyed talking to the knowledgable people of Caspian Learning. They have developed a serious gaming platform (Thinking Worlds) which utilises Adobe Shockwave to deliver single user 3D virtual worlds in the web browser of the participant. I have been a participant in an excellent course that used their technology and was very curious to see what the authoring environment would look like. After a solid demo I came away very impressed. The way that scenarios can be created and managed looks wonderful. I believe it is fair to say that Caspian’s technology is good enough to enable a new way of designing learning events. The ball is now in the court of learning designers (I like that better than “content developers”), they have to explore this new technology and have to learn a whole new set of skills. Authoring is easy, but how do you design effective scenarios? The field is very immature in this respect. Here is a demonstration video of a game made with their engine:

Caspian’s business model is interesting too. They consider themselves a technology company foremost, and not a content development company. Their business development efforts are spent on finding content partners. They already have a deal in place with IBM and I wouldn’t be surprised if companies like Accenture, Tata and NIIT will follow soon. This is the perfect way to make your business scale and it will allow you to focus on developing your technology (managing technical people like programmers is fundamentally different from managing learning consultants).

In my quick chat with Gavin Cooney from Learnosity I advised him to pursue a similar strategy: the core competences of his company are their technical skills (I call them “Asterisk plumbers”) and their ability to find strategic partnerships (not that he needs any advice, I am sure his business development skills far outshine mine!).

Some companies seem to sit on the fence when it comes to being a technology or a content development company. LearningGuide Solutions has an Electronic Performance Support System (EPSS) and develops content for it. I believe that EPSSs could be a very efficient way of getting people up to the task with a piece of software. The demo of their product left me underwhelmed.  They have been on the market for quite a while now, but their LearningGuide does not seem to have evolved past a an improved version of an online help system. The granularity of the context sensitivity was disappointing, the authoring has no version control and there are no social features. Wouldn’t it be great if people could write their own tips with the guides? How come LearningGuide has not kept up and emulated some of the functionality that platforms like Get Satisfaction have?

Learning as a Managed Service
I was interested to know whether any vendors would be able to deliver a large part of the learning function (at least the technology and support for the technology) as a managed service. I talked to two vendors:

I asked the people from Learn.com why they keep winning the reader’s choice for “Best Enterprise Learning Management System” category of Elearning! magazine (“Is it because all your customers get a free subscription to the mag?” wasn’t really appreciated). The first answer came from the sales guy: “Because we guarantee Return On Investment”. I don’t even know what that is supposed to mean, but they seem to think it is relevant (check out the relentless Flash-based ROI counter on their site). Luckily the next guy had a more sensible answer: Learn.com has all of their customers on the same code base and has a rapid development process for this code. This means they are able to deliver new functionality and fixes faster than corporations would be able to do for themselves. According to them they have the authentication problem solved and are able to integrate with HR systems like SAP through a mature web-services based architecture. They also had really smart answers to my questions about reporting. One thing I appreciated was their support for all web browsers: it is not often that somebody can promise me support for IE, Opera, Firefox and Safari without blinking. I always take that as a sign that technicians might be in charge instead of marketeers.

Another company that I checked out was the Edvantage group. This UK based business has signed a couple of large contracts recently. They deliver a completely integrated content development and delivery street through a Software as a Service solution. In that sense they are similar to Learn.com.

I would be interested to hear from anybody who has some real world experience with either of these companies.

Moodle Everywhere?
Moodle has become ubiquitous. It seemed that about one in four stands at the exhibition had something to say about Moodle. You can see that this is very market driven (open source finally has become cool), as a lot of the exhibitors had no idea what they were talking about.

My personal favourite was somebody from Saffron Interactive whom I asked about their social networking offerings. Their whole stand was adorned with logos from Facebook, LinkedIn and Twitter. I was wondering if they maybe had thought of a smart way to integrate these services into learning offerings. She showed me a couple of screenshots of something that looked a bit like Ning and told me they created social communities for their clients. She then proceeded to tell me that the platform they used for this was Moodle and that an implementation of Moodle in general only takes three(!) days. I love Moodle, but I would never use it to create a social community and to make Moodle look like her screenshots takes a lot more than three days. I had to move on after that.

A very impressive Moodle offering came from aardpress. They have invested a lot of their programming talent (months and months of work) into creating Moomis, a set of tools that fills some of Moodle’s gaps for the corporate learning world. Unlike the corporate Moodle solutions that I have seen so far (e.g. ELIS), Moomis is not a set of successful open source projects that are integrated into Moodle. Instead, all functionality is created inside Moodle itself, using Moodle’s libraries and its add-on architecture. This had advantages on the usability side, but could have disadvantages on the side of functionality (i.e. it is hard to write a very rich tool from scratch). aardpress (they don’t seem to want to capitalise their name) is hard at work getting Moomis ready for Moodle 2.0. I hope they are successful in turning this into a sustainable project and maybe even collaborate a bit more with Moodle HQ in developing this type of functionality.

In the conference part of Learning Technologies there was a small meeting of corporate Moodle users that I crashed into in its last 15 minutes. I am glad I did, because I met Mark Berthelemy there, who I had only seen on Moodle.org before.

Monkeys with typewriters

Wisdom Architects
Another meeting I thoroughly enjoyed was my talk with Lawrence O’Connor from Wisdom Architects. We chatted about implementing learning technology in very large organisations, discussed theories of memory and the Mind Palace 3D iPhone app he is developing. This app will help people memorise better using the time-tested technique of building a memory palace. I find it fascinating how we are both using technology to outsource our memory (my phone keeps all my to-do tasks, phone numbers, etc.) and to help us get a better memory. I am wondering whether we will see more study tools like this app and like eFaqt in the near future.

Lawrence very kindly gave me a copy of Jemima Gibbons‘ Monkeys with typewriters. This book about social media at work is published by Triarchy Press which has a lot of other interesting titles. I really liked Gibbons’ unconventional approach: she went out and interviewed about fifty people that have either changed the face of social media or have run succesful social media projects in companies. The book is divided into six chapters titled: Co-creation, Passion, Learning, Openness, Listening and Generosity. Each chapter starts with a myth and a reality (e.g. Myth: Social networking is a time waster, Reality: Building connections is vital to business). My copy is now full of dog-ears. A couple of the concepts/ideas that I want to explore further:

Here is an O’Reilly quote:

You design applications that get better the more people use them, then the applications that work get the most user data. The winners are those that harvest collective intelligence: Amazon, Google… Google is actually harvesting the intelligence of all users. [...]
One of the things that I suggest to any company is what data assets do you own and how can you build new fresh data services against that data? I think a lot of traditional businesses have enormous data assets, they just need a slightly different mindset.

Then there is IBM’s idea of reverse mentoring programmes, where younger employees teach the older staff about social technologies. And a great quote from Clay Shirky:

All businesses are media businesses, because whatever else they do, they rely on the managing of information.

Gibbons formulates an argument that I use often when I try to get people to be more transparent about what they are doing:

Today’s smart businesses are not so much about creating an owning knowledge as about applying and learning from it. If [a company's] blog posts and research papers are freely available, to be used , re-mixed, mashed up and built upon, that’s fine: the core competence of [the company] lies in the minds and knowhow of its consultants.

The book ends with “30 ways to get social”: great practical advice.

Other Meetups
Learning Technologies really does seem to be the place where all the British e-Learning people come together. It was chance for me to meet a lot of people that I had only met virtually before. I had a good chat with David Wilson from Elearnity, talking about innovation processes and about his research network. I met some of the people from Brand Learning and The Chartered Institute of Marketing with whom I have been working in the last couple of months on a marketing curriculum. I got to shake Rob Hubbard‘s hand and talk to him about his excellent Rapid eLearning Development Course. The only appointment I missed was the one with Jane Hart, maybe next time!

Bersin Executive Roundtable
The day after the event I joined Josh Bersin, Allan Keetch, Donald H. Taylor, Barry Davis, Ghassan Mirdad and Christina Tsirimokou for a corporate roundtable organised by Bersin & Associates. This was a diverse group of people with very different problems, so occasionally it was hard to find some common ground.

We did manage to have a good discussion about integrating talent management and learning. Doing this from a system’s perspective seems to be the holy grail for many organisations. Bersin thought the overlap between these two things is not as profound as most people think it might be. There really isn’t that much integration to do. On the other hand he has seen many organisations crumble under the weight of their completely systemised and integrated competence management systems.

Allan Keetch noted how good talent management systems are important and useful when an organisation is restructuring. I agreed partially with him. We all know that nowadays it is not only what you know, but also who you know that is important. There are barely any talent management systems that take this into account. My employer just went through a restructuring exercise and I am quite sure that my hiring manager had a good overview of my formalised competencies (and those of my competitors for the job), but had no insight into the network that I would bring into the job. As organisational network analysis (ONA) will mature I imagine we will see more and more tools that creates these social graphs automatically based on existing communication and collaboration patterns. (Remember O’Reilly’s quote, earlier in this post?).

Josh Bersin had keynoted on informal learning and it was therefore fitting to have Barry Davis at the table. He works for Creganna Tactx Medical and he believes that learning is working (or is it the other way around?) and that everybody in his company should be a trainer. His organisation is just the right size for his ideas to have a lot of impact. For example, he has managed to “formalise” (“organise” or “facilitate” would probably be better here) the 70-20-10 rule of Charles Jennings.

Finally
I am not the only who has written about Learning Technologies. Jane Hart had some good comments (with a post by Jay Cross in her wake) and Mark Berthemely wrote an extensive post which is very worthwhile to read.

Yesterday morning I got up at 6:30 to deliver a presentation at the very first virtual Moodlemoot: iMoot 2010. All in all it was a hugely enjoyable experience. I had people attending from among other the United States, Ireland, Zambia, Australia, Japan.

The platform for delivery of the session was Elluminate, which worked flawless. I am still amazed at the fact that we now have easy access to the technology that makes a virtual conference with a worldwide audience possible.

My talk was titled “The Future of Moodle of How Not to Stop It”, an adaptation of the book by Zittrain.

The Future of...

I first recapped the recent discussion about the death of the VLE:

I showed how Moodle was conceived and developed when the web was less mature then it is now (the social web as we know it was basically non-existent) and how a teacher can create a learning experience for his or her students using nothing but loosely coupled free tools. Horses for courses.

I then looked at the two mental models that Moodle could adapt from Drupal:

1. Drupal’s tagline is “Community Plumbing”. I believe Moodle’s could be “Learning Plumbing”.
2. Drupal sees itself as a platform. This is exactly what Moodle should reinvent itself as.

In the final part of the presentation I looked at how the new Moodle 2.0 API’s (repository, portfolio, comments and webservices) will be able to help make the shift towards a platform. I finished with asking people to imagine what an appstore for repository plugins and what an appstore for learning activities would look like.

The slides are on Slideshare and embedded below. The session has been recorded. Once that recording comes online, I will update this post and try and share that here too.

The one difficult thing about a virtual conference, by the way, is communicating the dates and times. Timezones add a lot of complexity. iMoot, for example, provides users with a custom schedule for their timezone and replays each session twice after the live event. I am starting to believe in the Swatch Internet Time concept again. Wouldn’t a single metric .beat not be great? See you @850!

My blog, as one of the preferred outsourcing partners of my mind, will serve as a keeper of some of my notes and thoughts on Online Educa 2009 in Berlin. This will be a relatively disorganised post with a lot of different short bits of information, apologies in advance.

Blog posts
Earlier, I wrote a couple of blog posts about this year’s Educa:

• Will it Blend? A Presentation at Online Educa 2009
• Open Source: Getting Failure for Free (Online Educa 2009)
• Did You Know Moodle 2.0 Will….? (Online Educa 2009)
• Mobile Language Learning with Learnosity (Online Educa 2009)
• Online Educa’s Platinum Sponsor Fronter is a Closed Source Proprietary Product Part 2

Twitter
I used Twitter a lot this year trying to capture some choice quotes and thoughts. Twitter does not give you an easy way to show all your posts with a particular hash tag (why not?), so you can view my past tweets through Tweet Scan. Here are some highlights:

• Atkins: “Girls are using technology to get better, boys are using technology to get into trouble. Not that I have a gender bias.” #oeb2009, 2009-12-03 09:51:55
• The new comments API is probably the most welcome new feature when it comes to strengthening #Moodle pedagogy. #oeb2009 2009-12-02 15:19:59
• Jon Husband: “When you implement an ERP system you are putting electronic concrete on your business processes.” #oeb2009 2009-12-03 11:16:35
• Thanks @jonhusband for this article: http://www.theatlantic.com/doc/199910/information-revolution. #oeb2009 2009-12-03 11:21:29
• I had never heard of Aric Sigman before. Good to hear from somebody who sits completely outside my belief system once in a while. #oeb2009 2009-12-03 17:10:38
• Ok, promise to self: Only attend presentations of true stars and use the rest of the time for talking to interesting people. #oeb2009 2009-12-04 12:12:56

I wasn’t the only person tweeting at the conference. The tag was #oeb2009 and Twubs provided a nice hub.

Making the switch from Blackboard to Moodle
Alex Büchner from Synergy Learning talked about organisations switching from Blackboard to Moodle. He gave three reasons for making the switch:

1. Moodle is a better product.
2. Staff and students prefer to use Moodle over Blackboard (see this report).
3. Moodle has a lower Total Cost of Ownership (see this report).

Alex made a lot of people laugh with his graphic showing how Blackboard is gaining market share through acquisitions and how Moodle still manages to trump that:

Courtesy of Alex Büchner of Synergy Learning (click to enlarge)

Brochures that I picked up
There were a lot of exhibitors all handing out brochures. These are the companies/services of which I kept the brochures:

• CELSTEC, the Centre for Learning Sciences and Technologies. This Centre of Expertise is part of the Dutch Open University and does a lot of original research in the technology space. I would love to explore how I could work with them in the future.
• Quick Lessons. I like how this company has all the right buzzwords in their marketing: they allow you to do “rapid e-learning development in the cloud” (!). They even have the famous Web 2.0 badge on their site. There is one thing I really like though: the concept of a web-based development tool. I do think there is a lot of potential for those, regardless of whether Quick Lessons is the best option. Does anyone have any experience with using Udutu for example?
• The market for capturing presentations is maturing. A presentation or a lecture might seem old-fashioned to some, but there still is a space for this type of teaching (if it is well done) and by filming the lecture, you can turn this into on-demand content for students. Through my work at Stoas Learning I already knew about Presentations 2 Go, but I hadn’t heard of Lecturnity before.
• The rapid browser-based sims of Thinking Worlds are very interesting to explore further. A little while ago I did a course which used a game developed with their 3D engine and I thought it had a lot of potential. Their worlds run in the browser and only require a Shockwave plugin which should be available on most systems. What I really want to know is how quick and easy the authoring process is. How do you design interactions and scenarios? I will check that out in the near future.
• Geanium delivers “Interactive Chronological Visualisations”, another word would be timelines. Their product looked nice enough: you could put events not just on a timeline, but also on a particular place in the world. I can see some niche applications for this service.
• I have quite a bit of experience in using Adobe Captivate to do rapid development. I like certain things about the software, but would be interested in finding out how it really compares to the other rapid development tools from Articulate (check out the excellent Rapid e-Learning Blog by the way) and TechSmith (of SnagIt, Camtasia and Jing fame). The latter has a new product out called UserVue, which could be very useful in usability testing. I wish I would have easier access to installed trial versions of these applications.

Lord Puttnam and We Are The People
Lord Puttnam keynoted on the first day. He talked about his latest video project titled We Are The People We’ve Been Waiting For. The basic point of the movie is that we are not preparing our children for the future that is waiting for them. You can get the DVD you for free when you order it online. I ordered and watched it and thought it made a good case for making a step change in our educational system. My favourite talking head in the movie was Ken Robinson. If you have never seen his TED talk, then you should rectify that situation immediately.

An unconference with Jay Cross and his Internet Time Alliance friends
Jay Cross organised a couple of unconferences with his Internet Time Alliance friends. I always admire Jay for how he manages to utilise the Internet to his and his clients advantage. His self-published “unbooks” are a great example of this. His sessions were by far the most interesting and engaging at this year’s Online Educa. Jane Hart and Charles Jennings were in the room and Harold Jarche and Jon Husband were available through video conferencing.

The main question of the session that I attended was: What are the major challenges/vision/issues that we see moving into the 21st century when it comes to learning? Jarche thinks organisations will have to deal with more and more complexity. Everything that is simple or can be commoditized will move to the lowest bidder or will be an automated process. What is left is complex. The training functions are currently not able to deal with this complexity. Cross considers the global downturn a symptom of the end of the industrial age and the beginning of a truly networked world. In that world intangibles are much more important than tangibles. Our training metrics will have to change to reflect this.

Then followed a selection of models and ideas that are mostly familiar to me, but are valuable enough to share again:

• A hierarchy of employee traits in the creative economy: passion, creativity, initiative (these cannot be commoditized) followed by intellect, diligence and obedience (all of these can be commoditized).
• Jane Hart’s five types of Learning: Intra Organizational Learning (self-directed, organizational), Group directed learning (self-directed, group), Personal learning (self-directed, individual), Accidental & Serendipitous learning (undirected, individual) and Formal structured learning (directed, individual). These are interesting in that they show that they are other ways of delivery than the traditional face to face workshop, but they start at the wrong end of the learning question. I would like to start on the demand side when it comes to creating a learning typology (actually I am working on exactly that: a corporate learning typology, more to come).
• The concept of the wirearchy: a dynamic two-way flow of power and authority based on information, knowledge, trust and credibility, enabled by interconnected people and technology.
• John Husband shared this great paragraph from Peter Drucker (the full text is here):

Bribing the knowledge workers on whom these industries depend will therefore simply not work. The key knowledge workers in these businesses will surely continue to expect to share financially in the fruits of their labor. But the financial fruits are likely to take much longer to ripen, if they ripen at all. And then, probably within ten years or so, running a business with (short-term) “shareholder value” as its first—if not its only—goal and justification will have become counterproductive. Increasingly, performance in these new knowledge-based industries will come to depend on running the institution so as to attract, hold, and motivate knowledge workers. When this can no longer be done by satisfying knowledge workers’ greed, as we are now trying to do, it will have to be done by satisfying their values, and by giving them social recognition and social power. It will have to be done by turning them from subordinates into fellow executives, and from employees, however well paid, into partners.

• The wonderful Cynefin framework. This models describes five different problem domains and the best ways to manage situations in these domains. Reading Snowden’s original Harvard Business Review article is well worth the price and the effort.

Accelerating the Adoption of Innovations
I had a great round-table discussion with Ellen D. Wagner from Sage Road Solutions (kudos: the first business card with a Twitter name that I have received, maybe pretty standard in the valley?), David James Clarke IV from Toolwire and others about how to accelerate the adoption of innovations.

Wagner wanted to overlay Gartner’s Hype cycle over Rogers’ adoption curve. Gartner’s hype cycle looks like this:

The Hype Cycle

Rogers’s adoption curve is as follows:

Diffusion of Innovations

Wagner puts these two graphs together:

Ellen D. Wagner, Sage Road Solutions: When Hype Cycle meets the Innovation Adoption Curve

She shows exactly in which phase the pain lies and where extra stakeholder support is necessary. The whole discussion reminded me of this great Geek and Poke comic:

Gartner Hype Cycle Version 2.0 by Geek and Poke, licensed under a Creative Commons Attribution-NoDerivs 2.0 License

David James Clarke IV and Experiential Learning
David James Clarke IV of Toolwire also presented on experiential learning in a plenary. His argument was that in the current information economy knowledge is not power anymore. It is access to knowledge and the ability to turn that knowledge into action and decisions that is power.

He talked about the tension between richness (the depth of the experience) and reach (the amount of people the experience can reach) as first described by Evans and Wurster which, if adapted to the traditional educational field, leads to the following tension between classroom (high richness, low reach) and distance (low richness, high reach) learning:

Richness - Reach tension

His point is that technology is now at a point where this tension can be overcome:

Technology overcomes the Richness - Reach tension

This is where experiential learning comes in. Students should have hands-on real world experiences while they are in school. He finished his talk with an example from the Matrix. I quote from the white-paper that he and Charles Jennings wrote on experiential learning:

The movie The Matrix provides an exceptional example of experiential learning in action. In this case, it is literally a matter of life or death. In a scene towards the end of the movie, our heroes – Trinity and Neo – find themselves trapped on the roof of the Agents’ headquarters. Their only escape is via a military helicopter.

The problem is neither of them knows how to fly a helicopter … yet. So what does Trinity do? She calls her Learning Management System (LMS), of course. In this case, the LMS is represented by a phone operator named Tank.

Trinity requests a specific learning object – Helicopters for Dummies! – and Tank downloads the skills directly into her brain. You can appreciate the experiential learning significance here. Once Trinity has received the skills, she and Neo fly the Helicopter to safety and continue saving the world!

This is a perfect example of just-in-time, context-sensitive experiential learning delivered exactly when the student needs it … in 30 seconds!

Clarke later in the day did a Pecha Kucha with 10 movies about learning as his topic:

I have decided that I will invest some time into creating my own Pecha Kucha: a top ten of education philosophers.

Niall Winter: a Framework for Designing Mobile Learning Experiences
Niall Winter is an interesting researcher at the London Knowledge Lab. He talked about the fact that mobile learning has failed to exploit the social practices by which the new affordances of mobile devices become powerful educational interventions. He sees designing mobile learning experiences as one of the key challenges for the technology enhanced learning community. It important to focus on the learning intervention and not be techno-centric. This should lead to socio-technical solutions where the context and the activity determine the success. His goal then is to design activities that are appropriate to the context.

He does this using a participatory design methodology going through the following time consuming process:

1. Explore the institutional context: technology, identifying existing practice, participants’ perspective
2. Explore the learner context: scenarios, concerns, (un)expected new practices (iterative cycle)
3. Deploy and go through the cycle again

The host of Niall’s session, Herman Van der Merwe, introduced the audience to the International Association for Mobile Learning.

Two final interesting links to explore in the future

• LANGblog is an open source adaption of WordPress Multi-User and is ideal for letting people without a lot of technical knowledge do audio-centric blogging.
• Thomas Michael Power talked about new ways of teaching Geomatics. He is part of the GeoEduc3D project which aims to design mobile educational games based on geospatial technology.

Final conclusion
All in all it was very worthwhile to go to this year’s Online Educa. I don’t think there is another occasion where that many members of the educational technology community are present.

The 2008 Online Educa in Berlin was the first time I saw Fronter‘s appropriation of the term “open source” for their own marketing gain (they are not the only company looking for some open source street cred). At that time I wrote an irate blog post that got a bit of attention, but never a reply from Fronter itself.

It wasn’t surprising to see that Fronter did not change its ways for this year’s Online Educa. I wrote the following tweet:

Tweet about my disappointment with Fronter

My slightly provocative attitude had its effect and Fronter’s CEO Roger Larsen send me an email asking to meet with him. We had a quick chat at the Fronter stand.

OSI certified, the logo Fronter can't use

He asked me what it was that I didn’t like. I explained that I don’t mind a proprietary business model for software (you can sell the software you create in any way you see fit), but that I have a problem with his misleading language in his marketing materials.

According to him it has never been his intention to mislead his customers. He is not sure of what he has done wrong as he has used the term “open source” for his software in his marketing materials for over ten years now. It has only been in the last three years that the open source movement has hijacked the term open source and given it a specific meaning.

I then told him that the Open Source Initiative (OSI) started in 1998 and that the first version of the GNU General Public License (GPL) came out in 1989. I pointed out the parts of their brochure that I thought were misleading and offered him my help in ensuring that the next iteration of the brochure would not make incorrect use of the term open source. He gracefully accepted that offer.

I leave it up to the reader to judge whether his innocence is genuine. I myself will judge that at next year’s Online Educa.

Asterisk

About one and a half years ago I listened to a Floss Weekly podcast about the open source telephony project Asterisk. Asterisk is an incredibly flexible and powerful piece of software. Many projects are using the software in very creative ways. E.g. an interactive telephone murder mystery, a plant care system, a slightly offensive booty call service, the ability to create your own conferencing rooms, interactive big screen cinema controlled by phone input, and so on.

Since then, I have always thought that an e-learning company at the leading edge of technology would be able to do great things with Asterisk as the motor. Enter Learnosity, an Irish company that is using Asterisk to enable their language teaching services.

Learnosity

Gavin Cooney, Learnosity’s CEO, gave a very smooth and entertaining presentation (on the edge of a sales pitch) at this year’s Online Educa. His company has been commissioned by the Irish government to help in the educational battle to save the Irish language. They have created a mobile learning solution that can work with any type of cell phone.

I have been a teacher in secondary education for many years and know that it is hard for language teachers to get their students to actually practice speaking the language. Computer based instruction has been very promising in this respect for many years. The logistical requirements (all students a computer, headphone and microphone) have so far limited its use.

Learnosity has taken a different approach. Doing language exercises is as simple as using your cellphone, dialling a number, typing a student number and pin and then responding to the questions that you are being asked. The system will record all the answers and make them available in a web interface for the teacher. The teacher can listen to the exercises and give feedback which the student can then view on the web or on their smartphone.

It is also possible to let the system set up conversational exercises for a group of people. This is quite impressive. Imagine a classroom with 26 students. The system makes pairs and calls each of the students. Partners get symmetrical instructions. E.g. one student is told the following: “You are in Paris and have to ask directions for the Eiffel tower”. The partnering student will then hear: “You will be asked for directions to the Eiffel tower, please give them”. The conversation is stored on the web and can easily be replayed and commented on by the teacher.

It is great to see such a young company with this amount of ambition and flair! They seem to innovate continuously and will benefit from real teachers with pedagogical insight helping them. If I were a language teacher I would not be able to wait to try things out…

Martin Dougiamas spoke about Moodle 2.0 at the 2009 Online Educa in Berlin. Photograph by David Ausserhofer and licensed under a Creative Commons Attribution 2.0 Germany License.

I have written about Moodle 2.0 before. But last week in Berlin I had the opportunity to attend two more presentations by Martin Dougiamas about the plans for the next major version of Moodle and I have gotten a better idea of how things will work.

Moodle.com is completely transparent about their plans. You can read the roadmap and view the latest version of the planning document at any time. 16 developers are in Prague right now, making sure all of this will actually happen (search for #moodledev09 on Twitter).

My overview below is not complete. It is just some of the things I thought were interesting. Here we go! Did you know Moodle 2.0 will…

• …look much better. The way that themes work will change completely. This will allow for much more flexible templating and theming. Moodle has Patrick Malley as the theme coordinator. He has been commissioned to create 20 beautiful themes that will ship with Moodle 2.0. Moodle will not ship with any of the old themes. The old icons will be replaced with a new set based on the Tango guidelines. All of this is great news as most Moodle sites do use the default themes (see this 12.6MB image of registered Dutch Moodle sites for examples).
• …break most things. The 2.0 release is seen as the chance to do things differently. A lot of code will be refactored. There will be a smooth upgrade from 1.9 to 2.0 for the core code, but any customisations and extra modules will more than likely need an update. Examples? Every designed theme will need to be updated, 1.9 backups will probably not restore in 2.0 (update: there is a workaround) and old ways of getting files into the system (FTP anyone?) will not work anymore.
• …allow you to search for Flickr images with a particular Creative Commons licence and will add the license to the image itself. This is one of my pet favourites, because it shows how anyone who is willing to be part of the dialogue around Moodle development (regardless of whether they are a developer or not) can influence the feature set of Moodle. I created a request for this feature in the Moodle Tracker and Martin demoed it in both his presentations in Berlin. We still need to get the user interface right, but the functionality is there.
• …have the concept of a finished course. In current versions of Moodle there is no way to let the system know that a particular learner has finished the course. The concept just doesn’t exist. A lot of people require this functionality. It could be used as a trigger for sending the course grade to some other system, or could trigger the creation of a certificate.
• …allow for conditional activities. In 2.0 you can make the availability of activities and resources for a particular learner dependent on certain conditions. These conditions could be the completion status of a particular activity (what completed means depends on the type of activity) or a grade for a particular activity. Finally it will be possible to set up your course in advance and then let it run by itself! No facilitation required! If Skinner is still your educational philosopher of choice, you will be very happy with this functionality! On a more serious note: this will allow for even more flexible Moodle course setups and that is never a bad thing.
• …import external blogs. I believe blogging should be done on a platform that is as open as possible. This way your audience can be as large as possible and that means the interactions and dialogue around your blog will be at its most valuable. This is the reason why I don’t use the internal blogs that my employer provides me with and why I don’t have an active blog on Moodle.org or on any other Moodle installation. Not only will Moodle have a proper RSS feed for your internal blog, it will also allow you to import an external blog (based on a feed URL and on tags) and make it available internally. Moodle will make sure that the posts are in sync: so if you delete a post on your internal blog, it will also be removed from your internal blog. Brilliant!
• …have a decent HTML editor that works in more than two browsers. HTML Area, the HTML editor that current versions of Moodle use, is old and crusty and does not work in many browsers. Moodle 2.0 will integrate TinyMCE, an HTML editor that has a larger and vibrant development community. It will work on Internet Explorer, Firefox, Safari, Opera and Chrome/Chromium. All Moodle users will really appreciate this change (even if they might not be aware of it).
• …allow comments on everything. This is the pedagogical big winner for me. It is possible to add a comment block to nearly every resource/activity in Moodle 2.0. This will allow for a lot of peer feedback which can then be aggregated in different places (in the course, in a users profile?). I recently did a course on Rapid e-Learning Design where one of the core activities was commenting on other people’s work. The richness of interaction that this created was amazing. I am just hoping that the development team will think real hard about some of the user interface decisions around the comment API: that will make all the difference.
• …have a workshop module that you are not scared of using. Currently the workshop module is broken. I would not recommend anybody to use it. The peer feedback concept that it embodies is not broken though! David Mudrák has completely rewritten the workshop module and the first comments are very positive.
• …will have a built-in feedback/survey module. Modules that implement survey functionality in Moodle have always been the most popular add-ons. Andreas Grabs’ Feedback module will become part of the Moodle core code from 2.0 onwards.
• …will not eat disk space if a file is used or uploaded multiple times. We all know the problem. You have a course that has a 300MB presentation in it. The course is duplicated for another run. Now you have two courses with 600MB of presentations. This problem is a thing of the past in Moodle 2.0. All information about files and where they are used is stored in the database (drastically improving the security around who can access a particular file). The files itself are stored on the filesystem. A SHA-1 check on each new file will make sure that identical files are not stored twice.
• …have a completely new way of navigating. The way users navigate a Moodle installation has gotten a complete rewrite. Tim Hunt has done a very commendable job involving the community in his design plans and there is an excellent page in the Moodle Docs explaining what it is going to look like. It boils down to a more consistent navigation bar, a new Ajaxy navigation block which allows you to jump to any resource/activity in any of your courses in one step and the moving of many of the module related settings that were hovering at the top right corner of the page to the administration block.
• …be a reinvention of itself as a platform. Moodle was approaching the end of its life cycle as a “Walled garden” product. Moodle was ahead of the game in 2001, but has been passed by many of the developments on the Internet since its inception. When Moodle was first conceptualised things like WordPress MU, Ning, Flickr, Delicious and Wikipedia did not exist. Moodle needed to reinvent itself. The repository and portfolio APIs in combination with the Web Services layer will allow Moodle to become much more a platform than an application. Moodle will keep its relevance or will become relevant again (depending on your viewpoint on the state of educational technology). I am already imagining the Moodle App Store.
• …change the world of education (if nothing else). I think that Moodle already has had a very positive impact on the world of education, but if the Moodle Hubs scheme works, it will be a lot easier for teachers to share the share their best practices and collaborate with other teachers the world over.

I am certainly looking forward to its release! Are you excited yet?